Bell Media campaign includes Star Wars’ The Last Jedi pop-up in Toronto

TORONTO - Bell Media is once again joining forces with Walt Disney Studios Canada on a promotional campaign in support of the eighth installment of the Star Wars saga, Star Wars: The Last Jedi.Launched on November 1 and continuing through to the film’s worldwide theatrical release on December 15, the campaign includes a free pop-up exhibit at 277 Queen St. W. in Toronto that features life-size replicas of characters Kylo Ren, Captain Phasma, BB-8, The Praetorian Guard, and the Executioner First Order Stormtrooper. Fans may pose for photos with lightsabers and other movie paraphernalia, plus get up close to Kylo...