Bell Media campaign hypes ‘Batman v Superman: Dawn of Justice’

TORONTO - Bell Media is partnered with Warner Bros. Pictures Canada on superhero- sized campaign to promote the theatrical release of Batman v Superman: Dawn of Justice.Participating Bell Media programs and properties include editorial coverage on ETalk, a contest and original special on Space, a series of interstitials about the film on Much, sponsorship of TSN's March Madness coverage, and promotional content on radio properties including Toronto’s 104.5 CHUM FM, 94.5 Virgin Radio Vancouver, 99.9 Virgin Radio Toronto, and Virgin Radio 96 in Montréal.The campaign, which began February 19, runs until the film's March 25 release date. "The highly anticipated...