TORONTO – Bell Media is partnered with Warner Bros. Pictures Canada on superhero- sized campaign to promote the theatrical release of Batman v Superman: Dawn of Justice.
Participating Bell Media programs and properties include editorial coverage on ETalk, a contest and original special on Space, a series of interstitials about the film on Much, sponsorship of TSN's March Madness coverage, and promotional content on radio properties including Toronto’s 104.5 CHUM FM, 94.5 Virgin Radio Vancouver, 99.9 Virgin Radio Toronto, and Virgin Radio 96 in Montréal.
The campaign, which began February 19, runs until the film's March 25 release date.
"The highly anticipated Batman v Superman: Dawn of Justice is positioned to be one of the biggest films this year, and we're proud that our ongoing partnership with Warner Bros. Pictures Canada continues to deliver direct access to such blockbuster films", said Bell Media’s brand partnerships director Laird White, in the news release. "We have teamed up for a holistic, cross-platform partnership that will provide viewers with engaging content, exciting contests, and targeted media coverage leading up to the film's theatrical release."
