Bell Media becomes Uninterrupted Canada’s exclusive Canadian media partner

TORONTO — Bell Media announced Wednesday it has signed a long-term partnership with Uninterrupted Canada to bring athlete-driven storytelling and content exclusively to Bell Media’s platforms, including TSN and Crave.Uninterrupted is the athlete empowerment brand founded by NBA star LeBron James and his business partner Maverick Carter. In July, a partnership with music artist Drake expanded the brand into Canada. Uninterrupted Canada is co-led by CEO Scott Moore and Chief Content Officer Vinay Virmani, and is now partnering with Bell Media to deliver the brand’s athlete-driven, long-form content to Canadian viewers on TSN, Crave and Bell Media’s suite of CTV-branded...