As the exclusive Canadian broadcaster of Super Bowl LVIII, Bell Media announced Wednesday record advertising sales for the NFL’s championship game, which will air live from Las Vegas on Sunday, Feb. 11 starting at 6 p.m. ET on TSN, CTV and RDS.
With football fans gearing up for the showdown between the Kansas City Chiefs and San Francisco 49ers, Bell Media confirmed ad inventory for Super Bowl LVIII is almost sold out, with limited new inventory just released for advertisers looking to get placement in the big game.
“Our calendars are circled for Feb. 11 as audiences across Canada come together for this epic matchup for the Lombardi Trophy,” Stewart Johnston, senior vice-president of sales and sports at Bell Media, said in a press release. “Not only is Super Bowl LVIII the culmination of a phenomenal NFL season, it’s also the most coveted position for advertisers to showcase their brands for Canadian viewers during TV’s biggest live broadcast of the year.”
Key advertisers for Bell Media’s simulcast of the big game include FanDuel and Expedia, who return as sponsors of the broadcast, as well as PepsiCo, Questrade, Government of Ontario, TD, Kruger Products, L’Oreal, BMW, BMO, Hershey, Boston Pizza, Novo Nordisk, Toyota Dealers, Maple Leaf Foods, Intuit Turbo Tax, and Fidelity Investments Canada. New ad partners include Temu, Canadian Kawasaki Motors and King’s Hawaiian.
FanDuel is returning with its live in-game ad, “Kick of Destiny 2”, featuring NFL legend Rob Gronkowski once again attempting to make a field goal live from Las Vegas during the Super Bowl LVIII pregame show.
The Super Bowl simulcast on TSN, CTV and RDS will feature the premiere of new advertising creative from Kia, Osmow’s, Coca-Cola, Molson, M&M’s and more, Bell Media says.
Image courtesy of Bell Media.
