Radio / Television News

Bell Media announces new virtual in-content ad insertion solutions


TORONTO — Bell Media announced today it is now offering virtual in-content advertising opportunities to Canadian advertisers and agencies, using patented AI technology from U.K.-based ad tech company Mirriad. The innovative solution “allows advertisers the unique ability to virtually place product and signage into a series during post-production, integrating a brand directly into Bell Media’s premium content,” explains a press release. Johnson & Johnson Inc. and TD are Bell Media’s first partners to leverage the virtual in-content advertising solution to employ seamless brand integrations in CTV Original series Transplant and Children Ruin Everything, respectively. For the first use of the...