Bell Media announces $1 million diversity-in-advertising competition

TORONTO — Bell Media and the Institute of Communication Agencies (ICA) announced today the launch of the inaugural Inclusivity, Diversity and Equity in Advertising (IDEA) competition which will award $1 million worth of media inventory on Bell Media platforms each year to the campaign that best demonstrates a clear message of diversity and inclusion. Open to national and international brands and their agencies, the competition seeks new work that celebrates diversity through advertising. Entries are required to be new creative executions in English and French, and must have diverse producers, directors, writers and crew contribute significantly to the campaign beyond...