MONTREAL — Bell Media and Stingray have partnered to introduce Audio360, an audio sales solution that gives advertisers access to 22 million weekly Canadian listeners through customizable multiplatform audio offerings.
Audio360’s multiplatform approach connects brands with their target listeners on the right audio platform, across the right channels, at the right moment in time, the two companies said in a news release on Thursday.
Audio360 enables advertisers to reach, engage and influence Canadian listeners through:
- Digital streaming audio on the iHeartRadio Canada and Stingray Music apps
- Terrestrial audio on more than 200 Bell Media and Stingray radio stations
- Podcasts on the iHeartRadio Canada app
- Sponsorship opportunities across Specialty Audio
Audio360 lets advertisers target customized audio messages by grouping consumers according to “Passion Segments” based on shared personas and purchase intention data. Some of these segments include Millennial Moms, Tech Savvy Urbanites, Foodies, Home Enthusiasts, Baby Boomers, and Cultural Influencers. The result is a personalized audio advertising experience for listeners and more effective, platform-agnostic targeting for advertisers. Brands can also build custom audience segments based on their core consumers’ unique listening habits and purchase intentions, according to the news release.
In addition, Audio360 Sound Studio, the creative storytelling division of Audio360, can help brands to connect and influence listeners through customized multiplatform audio messaging that’s based on specific listening habits and interests of any target consumer segment.
“Audio360 is a sophisticated audio advertising solution that combines best-in-class audience targeting and the country’s most extensive mix of multiplatform audio properties,” said Ryan Fuss (pictured on left), senior vice-president of advertising solutions for Stingray, in the news release. “We are delighted to have combined our strengths with Bell Media in this ground-breaking partnership that helps transform listeners into consumers. Our combined unique scope of audio platforms and customized storytelling capabilities means audio advertising solutions at industry-leading scale. Audio360 is truly audio everywhere.”
Perry MacDonald (pictured on right), senior vice-president of sales for English video and radio at Bell Media, added: “We are excited to join forces with Stingray to deliver Audio360. This partnership leverages the incredible reach of our vast ad-supported audio content, which aggregates more than 250,000 podcasts, thousands of streaming channels, and more than 200 Bell Media and Stingray radio stations, creating the most complete end-to-end audio advertising solution in the country. In an increasingly sophisticated and ever-changing audio landscape, Audio360 delivers creative, innovative and customized opportunities to better serve advertisers by reaching, engaging and influencing listeners from coast-to-coast-to-coast like never before.”
