Bell Media and ICA launch 2024 Inclusivity, Diversity and Equity in Advertising competition

The Institute of Canadian Agencies (ICA) in partnership with Bell Media last week announced the launch of the 2024 Inclusivity, Diversity and Equity in Advertising (IDEA) competition, calling for brands and agencies to enter for the chance to win $1 million worth of media inventory on Bell Media platforms. In this year’s competition, entries showcasing and celebrating diversity through advertising must shine a light on the lived realities of gender equity in Canada, a press release says. “What does Gender Equity really mean? I am excited to see the depth of ideas that truly explore the intersectionality and experiences of what this means...