Bell kicks off second 'Let's Talk' campaign in support of mental health

MONTREAL - Bell has launched a massive marketing effort around its second annual Bell Let's Talk campaign in support of Canadian mental health. Highlighted by Bell Let's Talk Day on February 8, the campaign invites all Canadians to talk about mental illness in order to fight the lingering stigma that keeps many people from seeking the help they need. For every text message sent and every long distance call made by Bell and Bell Aliant customers that day, the company will donate 5 cents to programs dedicated to mental health (regular long distance and text charges apply) in an effort to...