Bell announced Wednesday it has introduced a new feature called Suspicious Call Detection, a free tool that automatically labels potentially fraudulent or spam calls to help its wireless customers better screen incoming calls.
Using artificial intelligence and machine learning analytics, the new feature displays labels such as “Likely Fraud” or “Possible Spam” on suspicious calls, providing customers with more control over which calls they choose to answer, Bell said.
The feature is available now across Bell’s mobility brands and plans, including Virgin Plus and Lucky Mobile, and will automatically start working without any action required from customers. Bell said the tool will also get smarter over time as it continues to learn from evolving call patterns and threats.
Suspicious Call Detection builds on Bell’s existing AI-based call-blocking technology, which proactively stops known fraudulent calls from ever reaching customers. Since first piloting this technology in 2020 and officially launching it in 2021, Bell said it has blocked more than 6.6 billion unwanted calls.
With this new feature, Bell said it is going a step further by helping customers recognize suspicious calls that can’t be definitively blocked.
Bell has created a dedicated support page for customers with more information on how Suspicious Call Detection works.
