Bell hoping Canadian TV subs will yearn for new streaming service, CraveTV

TORONTO – Launching next Thursday for customers of Bell, Telus, Bell Aliant and EastLink is the traditional TV industry’s latest salvo in the battle to retain customers by providing more content to television subscribers on more devices at any time.This morning at the Bell TIFF Lightbox, the company officially revealed CraveTV, a $4-a-month service which will give subscribers to a traditional TV package access to more than 10,000 hours of content on their handsets, tablets, PCs and their regular set top boxes. It will also be available soon on other platforms such as AppleTV, Chromecast and Xbox.Costing about as much...