By Ahmad Hathout
Bell has filed a trademark for the name “Bell Pure Fibre,” reflecting its drive to connect more homes directly with the advanced technology.
The trademark was filed late last month, according to the trademarks database.
While the telco uses the language “pure fibre” on its website, it is not used as a proper name for the internet packages – instead, it is used to characterize the technology behind the package.
Bell has said that it still has at least five million homes in its footprint still to connect with the latest technology. It is now fighting a CRTC decision in court that said it must lease capacity on its last mile fibre network with competitors.
Executives from Bell, like its telco counterpart Telus, have pushed the narrative through various forums that fibre directly plugged into the home is a far superior technology to the cable companies’ hybrid fibre-coaxial technology — with the last mile being on older technology.
But the cablecos have said the latest DOCSIS technology would allow for theoretical download speeds of up-to 10 gigabits per second. Beside that, large cablecos like Rogers also have their own FTTH networks.
Bell also filed this summer a trademark for its colour blue.
