Bell files for trademark on ‘Bell Pure Fibre’

By Ahmad Hathout Bell has filed a trademark for the name “Bell Pure Fibre,” reflecting its drive to connect more homes directly with the advanced technology. The trademark was filed late last month, according to the trademarks database. While the telco uses the language “pure fibre” on its website, it is not used as a proper name for the internet packages – instead, it is used to characterize the technology behind the package. Bell has said that it still has at least five million homes in its footprint still to connect with the latest technology. It is now fighting a...