Bell Digital Voice to be a retention tool

TORONTO – Don’t look for a big marketing splash from Bell Canada to sell its newly announced Bell Digital Voice. According to Kevin Crull, Bell’s president, consumer solutions, the new local phone option rolled out just last week doesn’t make economic sense to push like crazy.Crull told a gathering of bankers and investors at the BMO Nesbitt Burns Media and Telecom Conference Tuesday that BDV, which comes in two VOIP flavours (one lite, a-la Vonage, the other much more robust) and at a substantial discount, will be used to retain “vulnerable” customers. Since Bell Digital Voice offers about a 25%...