Bell defends targeted advertising program amidst privacy concerns as others weigh in

MONTREAL – Bell Canada confirmed Wednesday that it is tracking its mobile customers’ web habits, but that data will only be used to deliver customized ads, and customers may opt out of the program at any time.Bell said that it is collecting data such as web sites visited, apps downloaded and search terms from its mobile customers now, and that starting November 16, will use this data to deliver advertising that is “most relevant” to them. Customers were informed of the program through invoice messages, texts and emails over the last few months. It's worth noting here that Google, Twitter, Yahoo!, Amazon,...