Bell debuts first French-language brand integration into Crave

TORONTO — Bell Media today launched the first French episode of its short-form travel series For Glowing Hearts (Le Coeur Grand Ouvert in French), marking Bell’s first French-language brand integration into Crave. Bell’s For Glowing Hearts digital series is produced in partnership with Destination Canada, the federal government’s tourism marketer, and features three-minute episodes that follow high-profile Canadians on their travels across the country. The premiere French-language episode features Algonquin hip hop artist, actor and photographer Samian (pictured) as he embarks on a journey to Churchill in the far north of Manitoba. The For Glowing Hearts campaign officially launched in...