Bell beats out Rogers for Olympic-sized media and mobile content deal

By Lesley Hunter

TORONTO – Bell has forged an agreement with Canada's Olympic Broadcast Media Consortium to provide its customers with exclusive access to Olympic Games content on both Bell Mobility and Bell TV.The Consortium, which is the official Canadian broadcaster of the Vancouver 2010 Olympic and Paralympic Winter Games, will provide Bell with 4500 hours of content from its 10 networks in 22 languages, all in high definition for Bell TV HD subscribers.Bell Mobility customers will also be able to access exclusive, dedicated broadcast feeds from nine venues on their mobile phones, including two “venue feeds” that will provide unedited and uninterrupted...