MONTREAL — Bell announced today it has signed a three-year sponsorship agreement with Montreal event promoter evenko that will see the telecom and media company as the presenting sponsor for the Osheaga, ÎleSoniq and Lasso Montréal music festivals.
“The sponsorship will provide significant financial support, world-class network technology and captivating content both at the show and through Bell Media platforms,” reads a Bell press release.
“Through its numerous media assets across Canada, Bell and Bell Media will contribute in promoting these events beyond [Montreal],” the release says.
Bell has been the presenting sponsor of the Osheaga festival for the last five years. Its expanded agreement with evenko now makes Bell the title sponsor of the ÎleSoniq electronic music festival and the new Lasso Montréal country music festival.
All three festivals will take place this summer at Montreal’s Parc Jean-Drapeau: Osheaga runs July 29-31, ÎleSoniq Aug. 5-7, and Lasso Montréal Aug. 12-13. Some of the artists who will perform on the Bell-sponsored stages at these festivals include Arcade Fire, Swedish House Mafia and Luke Bryan.
“Fans will be able to enjoy several activities presented by Bell at the festival site, including chances to win VIP experiences, and they will have access to exclusive content on Bell’s various platforms,” the release says.
“Montréal shines through its festivals and I’m delighted that Bell will be a part of three of its biggest unifying musical events,” said Karine Moses, senior vice-president of content development and news, and Quebec vice-chair for Bell, in the press release.
“We are proud to partner with the evenko team who put the same passion and energy as we do in delivering compelling content, showcasing the best talent out there and providing fans with the best experience. We look forward to introducing OSHEAGA, ÎLESONIQ and LASSO Montréal to audiences both within Montréal and outside of the city. See you this summer at Parc Jean-Drapeau!” Moses said.
“We’ve been happy to be able to count on Bell’s invaluable support sponsoring OSHEAGA for the past five years, and now we’re building on this partnership to include ÎLESONIQ and LASSO Montréal. Working together will allow us to present festivals featuring international talent and promote them across Québec and Canada,” said Nick Farkas, senior vice-president of programming, concerts and events, at evenko.
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Photo of festival crowd provided by Bell.
