FREDERICTON – Bell Aliant has won a court injunction preventing Rogers from claiming to have the ‘fastest and most reliable’ high speed Internet product.
Tuesday’s ruling in a New Brunswick court ordered Rogers to stop using phrases like the “fastest speed,” “most reliable speed,” or “fastest and most reliable speed” in its advertising. Bell Aliant president and CEO Karen Sheriff said that the company “very pleased with the judge’s ruling”.
“We undertook this action to ensure that our customers have access to clear and accurate information”, Sheriff said in a statement. “We understand that marketing and advertising in a competitive industry is about making claims about products and services, but there is a line – and we felt strongly that Rogers crossed the line with these claims.”
Bell Aliant filed its claim in February. Telus also filed and won a similar injunction against Rogers’ advertising last November.
