Bell Aliant scoops up marketing innovation award

HALIFAX - Bell Aliant has won an international award for marketing innovation by the Broadband Multimedia Marketing Association. The company was selected as “Best in Class - Marketing Innovation" for its efforts in raising awareness of its ‘PC Expert’ service. ‘PC Expert’ is an IT support service designed for small business customers that proactively and remotely monitors and manages customer-owned personal computers and laptops. It reacts quickly when an issue is detected with the computer's performance, remotely connecting to the affected device to diagnose, and attempting to resolve the issue. The award is presented to the company that best demonstrates...