Behavioural advertising tactics should be obvious, easily turned off, say new privacy guidelines

TORONTO - Advertisers who use targeted on-line ads should be upfront with Canadians about what they're doing, and must make it easy for them to opt out of being tracked, says Privacy Commissioner Jennifer Stoddart. Speaking at a conference in Toronto on Tuesday, Commissioner Stoddart launched new guidelines for on-line behavioural advertising which also set out restrictions on the tracking of children and tracking technologies that people can't turn off. Behavioural advertising involves tracking consumers' on-line activities over time, in order to deliver advertisements that are targeted to their inferred interests. "Many Canadians don't know how they're being tracked...