VANCOUVER – Media tech company BBTV Holdings announced today the launch of its Rights Management solutions for live events.
“Rights Management for Live Events enables companies to generate more viewership, revenue and insights from live content at a time when digital live streaming is a key growth area for major events,” a press release says.
It is part of the company’s content management offering, which is a component of BBTV’s Plus Solutions, and helps clients protect their IP.
BBTV has already “provided Rights Management solutions for a number of live events, including for premium enterprise clients such as Premier Boxing Champions (PBC) events on pay-per-view, and the formal launch of this solution will further expand the Company’s range of capabilities within Content Management,” a press release says.
“COVID has really expedited pre-pandemic shifts for events to be live-streamed and viewed online,” said Shahrzad Rafati, chairperson and CEO of BBTV, in the press release.
“Broadcasters and event organizers are pivoting their thinking to include or even move exclusively to digital platforms, making it more important than ever for them to expand their reach and engage with fans, all while controlling their IP.”
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