TORONTO – BBM Analytics announced Wednesday it will assume the role of official sales and marketing partner for CBC/Radio Canada’s Media Technology Monitor (MTM). CBC/Radio-Canada’s MTM is "a comprehensive and authoritative study conducted annually that focuses on the usage of new technologies in broadcasting," says the press release. "With a national sample of over 12,000 respondents, and response rates exceeding 40%, MTM is the single largest qualitative survey available in Canada, providing reliable and accurate insights into a wide range of communication technologies." Those include: * Market share and satisfaction with cable, satellite, wireless, and IPTV * Analogue subscribers’ intention...
