BBM revises Sportsnet's audience numbers

VANCOUVER – After catching a “significant measurement error”, BBM revised its audiences ratings for the Vancouver Canucks’ broadcasts on Rogers Sportsnet Pacific that aired between September and mid-February.The correction resulted in the channel’s total audience number (2+) to jump 32% to 307,000 for its Canucks broadcasts, and 40% to 145,000 in its “key” advertising demographic of adults aged 25-54. The total audience 2+ numbers are up 21% from last season's number of 253,000 for all Canuck broadcasts on Sportsnet, according to a company press release. “The original audience numbers reported for Canucks on Sportsnet were unrealistic because they were so significantly...