BBM/Nielsen ratings combo launches today

MARKHAM – Canada's TV ratings joint venture, BBM Nielsen Media Research, went officially live today. The "long anticipated and much sought joint-venture between BBM Canada and Nielsen Media Research," says the press release, enhances the television audience measurement landscape in Canada substantially by eliminating the duplication of television audience data collection between the two organizations." “The creation of the BBM Nielsen Media Research joint venture is a direct consequence of the many industry requests for a single Canadian supplier of television ratings data,” said Mike Leahy, the newly appointed president of BBM Nielsen Media Research. “It preserves the high quality...