BBM Canada rebrands as Numeris

TORONTO - Broadcast audience measurement company BBM has changed its name to Numeris in an effort to reinforce its position as the most respected industry source for audience and consumer behaviour intelligence, the company said Thursday.Numeris said that the brand identity elements, including the name, logo, tagline and colours, capture the authority, transparency, accuracy and relevancy of the information and services the organization provides. The logo's dominant "N" formed by coloured dots suggests the bringing together of multiple data points as well as representing the many individuals who are instrumental in making significant business decisions that impact the future of Canadian broadcasting. ...