TORONTO – Broadcast audience measurement company BBM has changed its name to Numeris in an effort to reinforce its position as the most respected industry source for audience and consumer behaviour intelligence, the company said Thursday.
Numeris said that the brand identity elements, including the name, logo, tagline and colours, capture the authority, transparency, accuracy and relevancy of the information and services the organization provides. The logo's dominant "N" formed by coloured dots suggests the bringing together of multiple data points as well as representing the many individuals who are instrumental in making significant business decisions that impact the future of Canadian broadcasting. The new tagline ‘Audiences Count’ reflects both that viewers and listeners are counted and the importance of their opinion in influencing decisions made about programming.
"We had an opportunity to develop a brand that would provide greater clarity into who we are and how we serve our broadcaster, advertiser and agency members", said president and CEO Jim MacLeod, in the news release. "The name Numeris connotes numbers and measurement and the new logo, made up of carefully selected coloured dots, is inspired by the reliable and trustworthy character of the organization as well as its dynamic future."
Operating since 1944, Numeris provides broadcast measurement and consumer behaviour as well as industry intelligence to a member and licensee base that includes Canadian broadcasters, advertisers, agencies, and other broadcast-related organizations.
