CALGARY - Shaw Cablesystems today announced the selection of BBDO Canada as its new advertising agency of record. The announcement comes after a thorough search and credentials review that involved several leading agencies across Canada. Terms of the contract (it’s a pretty good sized one, though) were not announced. "There is a great fit between BBDO's core values and Shaw's Vision and Values, which we believe is the right foundation for an excellent working relationship," said Peter Bissonnette, president of Shaw Communications, in a release. "Beyond our shared values, their track record of accomplishments, understanding of our category, and client...
