CALGARY – Shaw Cablesystems today announced the selection of BBDO Canada as its new advertising agency of record.
The announcement comes after a thorough search and credentials review that involved several leading agencies across Canada. Terms of the contract (it’s a pretty good sized one, though) were not announced.
"There is a great fit between BBDO’s core values and Shaw’s Vision and Values, which we believe is the right foundation for an excellent working relationship," said Peter Bissonnette, president of Shaw Communications, in a release. "Beyond our shared values, their track record of accomplishments, understanding of our category, and client satisfaction were their clear strengths. We look forward to BBDO’s contribution to our business as we continue delivering exceptional customer experience throughout Western Canada."
In addition to their Toronto office, BBDO has partnered with Calgary agency WAX, who will assist with local production. Shaw will continue to use local printers, photographers and broadcast partners through their relationship with BBDO. "We’ll be building on the past success of our communications and advertising programs, and continuing to support the many Calgary-based suppliers that we’ve built strong relationships with," said Bissonnette.
