BBDO Canada to hire ACTRA performers exclusively for commercials

The Alliance of Canadian Cinema, Television and Radio Artists (ACTRA) announced last week BBDO Canada has agreed to work exclusively with ACTRA performers for all of the advertising agency’s commercial projects. “Since the lockout of almost three years ago, your union has continued to find ways to bring work back to ACTRA members,” said Marie Kelly, ACTRA national executive director and chief negotiator, in a video message to the union’s members. “We want to thank BBDO for recognizing the value of ACTRA performers and agreeing to partner with ACTRA exclusively for its commercials.” The agreement with BBDO Canada “means very soon you’ll be seeing...