TORONTO – BBC Worldwide North America has signed a deal for over 50 hours of factual content with AMI-tv, the digital cable channel owned by Accessible Media Inc.
That content includes David Beckham: For the Love of the Game (pictured), featuring the soccer legend’s quest to play a soccer match on all seven continents of the globe and get back to the UK in time for his own star-studded UNICEF fundraising match at Manchester’s Old Trafford stadium, and 24 Hours on Earth, which travels through a virtual day, from dawn to dusk to night, showing how different animals have adapted to exploit key moments in the cycle of our planet.
“We are thrilled to present these documentaries in an accessible format to our audience,” said AMI-tv director of programming Brian Perdue, in the news release. “We’ve learned through research and focus groups that our viewers are hungry for this type of thought-provoking, educational and unique programming that we haven’t before featured on AMI-tv.”
“AMI-tv is one of the most respected non-profit multimedia organizations in Canada”, added Matt Forde, EVP content production, sales & distribution, BBC Worldwide North America. “They provide an incredible service and we look forward to this deal marking the beginning of great things to come.”
