BBC Canada boosting EastEnders with new ad campaign

TORONTO - With British soap EastEnders experiencing 311% AMA growth in Adults 25-54 from summer 06-07, BBC Canada is launching its biggest single marketing campaign to date. Phase one of the campaign begins on December 17 with on-air spots (on BBC Canada and other Alliance Atlantis networks), and posters in shopping malls and GO Trains. Phase two begins on January 7 with 30-second radio spots, and creative placed in newspapers, magazines and online in four markets: Toronto, Kitchener-Waterloo, Ottawa and London. The print creative has two executions, says the company, both highlighting the outrageous storylines that are packed into each...