Battle for young broadband viewers gains a player: MuchAXS

TORONTO – Drawing on a few new content deals – not to mention a huge library of content dating back to the 1960s – CHUM's music station MuchMusic raised the stakes in the broadband viewership battle today with the launch of MuchAXS. MuchAXS is an online community where fans can discover, program and recommend music and is a clear competitor to the recently launched Overdrive, from MTV Canada. And it'll earn revenue, too, Maria Hale, CHUM Television's vice-president, content business development, told Cartt.ca on Wednesday. With charter advertisers Doritos and GM, the portal is solidly ad supported and the business...