BANFF 2022: Panel stresses importance of race-based data

“Sit down white people and let us lead!”, panelist says By Bill Roberts BANFF – Diversity and representation were core themes at the 2022 Banff World Media Festival (BWMF). So, when it comes to crucial data, the session Being Counted: Canada’s First Race-based Audience Survey Signals Market Opportunities & Data Collection Gaps, was pivotal. Sure, it’s a lot of words for the title of a panel but perhaps it comes down to one delegate’s frank remark: “Sit down white people and let us lead!” Speakers included Adam Garnet Jones (above, top left), director of TV content and special events at...