BANFF 2013: A tale of two conferences, two ways of doing business, that must come together

By Bill Roberts

BANFF - There are two conferences here – and I suspect Marshall McLuhan would be giddy at the contrast. (For those who don’t know, McLuhan is the pointy head Canadian who claimed advertising was worthy of academic and prescient study as an indicator of future societal and cultural behaviour.) One conference here at the Banff World Media Festival would still be recognizable to attendees of the Pat Ferns' era Banff TV Festival (CEO of the gathering from 1995-2004). It seems modern only in its resentment that online video ad spending in Canada will outpace every other ad platform including TV...