BANFF 2012: Social Television 101

By Tara Blasco Raj

BANFF - Social television engages consumers with program-related content on a computer, tablet or mobile phone - usually while watching TV. But what type of programming works best with social television? What platforms? What do we know about the social TV consumer? If you’re finding the future prospects for social television difficult to wrap your head around, rest assured. Even the experts are navigating the landscape with a healthy dose of confusion. “Collectively, as an industry, we all have a lot to learn. We all need to figure out a way to use technology in a smart way, in the ways...