BANFF 2012: First social TV audience ratings system, Seevibes TV Ratings, launches in Canada

BANFF - Social TV audience measurement company, Seevibes, used the Banff International Media Festival to inaugurate Seevibes TV Ratings. This service, accessible at www.seevibes.com/top, allows users to view the ratings of Canadian TV shows via the experience viewers share on social media. Seevibes offers broadcasters and media professionals exclusive data on the television audience to help them valorize their TV programming and optimize their cross-media ad campaigns. For Seevibes president Laurent Maisonnave, "Canadians spend more than 28 hours a week watching television and the latest studies show they still love their TV. But social media have changed their relationship with...