BANFF 2012: Canada still tops global online engagement says Comscore; but what about measurement?

By Tara Blasco Raj

BANFF - Bryan Segal, vice-president of sales for Comscore, rattled off TV and mobile statistics for the industry during his keynote session at the Banff World Media Festival. As Comscore has reported before, Canadian online users are more engaged than ever. • Canada still leads the world in all measures of engagement – 77% of Canadians use the Internet at home or work. • Our TV viewing by platform shows an increase in online only and cross-platform viewing: 71% TV, 5% online only and 24% cross platform. In particular, younger viewers aged 18-24 are “cutting the TV cord and becoming...