BANFF 2011: Why Internet advertising is growing above other segments

By Tara Blasco Raj

BANFF – So said PwC partner Michael Paterson, in presenting Price Waterhouse Coopers’ Global Entertainment and Media Outlook 2012-2016. Internet advertising in North America is projected to grow at a 16% compound annual rate to $72.6 billion in 2016 from $34.5 billion in 2011. The company expects Canada’s market to grow by double-digit gains of 20% compounded annually with spending to reach $5.8 billion in 2016 from $2.8 billion in 2011 – surpassing TV advertising by 2014. Video is the reason behind the growth, added Paterson. Video advertising is expected to increase by 33% in Canada. This means “video will...