Banff 2010: Social media will drive traditional viewership

BANFF – Smart social media strategies will drive people to your TV channel or show, noted ComScore VP Bryan Segal Tuesday morning.His Banff World Television Festival presentation – part of the NextMedia stream – noted how people were evolving to socializing, even with content. “There’s a sharing of content; it doesn’t stand on its own anymore,” he noted.For example, he pointed out millions of viewers reach CTV through Facebook, for example, and that Canada has the highest penetration of Facebook users as a country.Firms like Best Buy and Microsoft are advertising on social media, too, as are 25% of all...