Banff 2010: Partner and grow wherever you can

BANFF – Online producers should bundle their products with similar partners to increase audiences and take better advantage of advertising, concluded a panel on Monday at the Banff World Television Festival.The 'Niche Advertising, Niche Audiences' session (part of the NextMedia stream) advised participants to build larger and bring more people to its sites and capitalize on higher advertising.Kijiji Canada head of advertising, Eric Pierni, noted one way his company obtained a bigger following was by following the demographics shown in surveys such as niche opportunities with young mothers. It’s important to look at data and numbers because that’s what entices...