BANFF 2008: Advertisers yearn to target mobile users

BANFF – Advertisers are more excited about the mobile sphere than the Internet, according to Paul Burns, director of IPTV mobile broadband at Sympatico MSN. One of the most surprising findings of the ongoing Mobile Media Lab, which launched about a month ago and will wrap up this July, is the degree of interest by advertisers in this new space, he told Cartt.ca, after the “How to Build a Viable Mobile Business in 2008” panel at the nextMEDIA conference on Saturday in Banff. “The excitement and enthusiasm is unprecedented,” Burns stated. “There’s a thirst for knowledge by advertisers in this...