Bad mobile experience (i.e., lack of signal) drives wireless churn, says Opensignal

LONDON, U.K. — Canadian wireless customers who changed their carrier tended to have a worse mobile experience right before they switched, compared to the typical experience of users on their original network, says a new report from U.K.-based mobile analytics company Opensignal. Opensignal analyzed mobile users in Canada through 2020 to investigate the experience of subscribers who switched mobile carriers — “Leavers”, as Opensignal calls them. Opensignal looked at users’ mobile experience during the 30 days before they made the switch and compared it against the average experience of all users on their respective networks during the entire period. While...