VANCOUVER – Telus has added French, English and Mandarin versions of Fox International’s BabyTV to its Optik TV lineup.
Founded in 2003, BabyTV provides commercial-free, original programming for babies and toddlers through distinct daytime and night-time playlists. By day, short episodes are active and engaging, and introduce important learning skills through stories, songs, and loveable characters. At night, soft music, lullabies, and bedtime stories set the mood for sleep.
“Not only are we introducing three language channels targeting different audience groups, the launch with Telus also marks the first time that our content will be available to viewers in Western Canada”, said the channel’s global marketing director Maya Talit, in Tuesday’s announcement. “BabyTV has experienced a rapid pick-up in North America since the start of 2011 and we are very happy to be able to extend our unique service and exclusive shows to even more families.”
