HALIFAX — Children’s TV producer DHX Media has entered into a content development and licensing deal with AwesomenessTV for programming that will air on Family Channel in Canada. DHX will also distribute and handle merchandising and licensing outside of the U.S. for original content produced under the deal.
DHX Television is licensing almost 50 hours of AwesomenessTV programming that includes three popular series from the DreamWorks Animation-owned company: AwesomenessTV, a sketch comedy show airing on Nickelodeon US; Make Me Over, a reality makeover series hosted by teen fashionistas Bethany Mota and Ingrid Nilsen; and Cheerleaders, a docu-series diving into the competitive world of cheerleading.
“We’re actively pursuing unique programming formats to provide an authentic lineup for our audience, ensuring the content is both engaging and entertaining,” said Joe Tedesco, Senior Vice-President & General Manager, DHX Television, in a press release. “AwesomenessTV has been firing on all platforms and understands our audience. Viewers are easily able to connect with the programming through multiple entry points and we are thrilled to be creaing new series together that will appeal to our audience and attract new viewers.”
Kelly Day, Chief Digital Officer, AwesomenessTV, added: “In addition to reaching a new audience for existing AwesomenessTV content, we are looking forward to collaborating with DHX Television on the creation of new series for Family Channel Canada. We are always looking for new opportunities to reach the Gen Z audience, whether it’s a new platform or a new territory. In this case it’s both.”
