OVER 53 MILLION U.S. broadband households currently view TV programs over the Internet, and 85% of these users already view on-line TV content on multiple devices, including PCs, televisions, and mobile handsets.
According to In-Stat, there will be over 200 million web-enabled wireline consumer electronic devices in operation in the U.S. by 2014. When PCs and mobile devices are added in, the average U.S. consumer will own between 5 – 10 web-enabled devices to choose from for viewing Internet-based digital entertainment.
“Today, content is consumed in a myriad of ways over a plethora of devices,” said principal analyst Keith Nissen, in the press release. “The relationship between the user, the content they view, and the device they watch it on, has become complex. Traditional viewing habits no longer apply and, as a result, a new and amorphous set of rules have taken over.”
Additional market analysis from In-Stat found that:
– The installed base of devices capable of supporting on-line video will grow much faster than either the availability of online video content, or the adoption of OTT video services;
– Web-enabled TV shipments in the U.S. are increasing at a 94% annual growth rate;
– 45% of U.S. broadband households prefer to obtain at least some of their digital entertainment from on-line video services;
– 54% of consumer households would be more likely to purchase movies using a digital rights locker-based on-line video service. Yet, except for owning personal movie favorites, consumers strongly favor acquiring their TV programs and movies from subscription services or rentals;
– 50% of electronic video files are stored on a PC hard drive.
This data is from In-Stat’s research service U.S. Digital Entertainment Tracker which provides a consolidated view of the U.S. digital entertainment market, including devices, services, content, consumer behavior metrics and forecasts.
