TORONTO – GlassBox’s Aux TV has teamed up with Bacardi on an integrated campaign that mixes exclusive content with a twist of social media.
Known as the Together Tour, the innovative campaign includes original content developed by Aux at summer music festivals around the world which is distributed through social media to build Bacardi’s social graph and drive consumers to its Facebook page. The page is designed to target 19 – 29 year old consumers which is also a core audience for Aux.
The companies said Monday that the video content has had hundreds of thousands of views on the Aux.TV and Bacardi portals, and the integrated content and ad campaign has delivered more than 25,000 'Likes' to the Bacardi Facebook page.
“The Bacardi Together Tour initiative with Aux represents the essence of the GlassBox brand,” said Rolf Dinsdale, VP digital sales for GlassBox, in the announcement. “Our ability to act as a ‘soup to nuts’ custom publishing and strategic marketing partner for a brand like Bacardi is great example of our capability to be more than just a media vehicle for advertisers”.
A Together Tour documentary highlighting the music festivals will air December 3 at 10pm ET/PT on Aux.
