TORONTO – SiriusXM Canada said Monday that Edmonton-based AutoCanada has joined its pre-owned vehicle program.
The program helps participating dealerships better market their inventory by offering a complimentary three-month SiriusXM subscription with any purchase of a pre-owned vehicle equipped with a satellite radio. AutoCanada currently operates 49 franchised dealerships in eight provinces.
"Having AutoCanada join our pre-owned vehicle program is further validation that SiriusXM Canada provides great value to dealers and car buyers across the country," said president and CEO Mark Redmond, in the news release. “With its continued approach to dealership growth, a high volume of domestic vehicle and light truck sales, and industry recognized customer service, AutoCanada is a strong partner for SiriusXM and through the pre-owned program we will be able to provide their customers with an unmatched audio entertainment experience."
SiriusXM Canada first launched its in-dealership pre-owned vehicle program in 2013. The company estimates that by the end of fiscal 2015, there will be more than seven million satellite radio equipped vehicles across Canada.
