Audience success crucial to CMF performance factors

TORONTO – After its lengthy consultations with the industry as well as the funders of the Canada Media Fund (CMF), not to mention the policy direction from the federal government, the board of the CMF has determined the following factors will apply in the calculation of the performance envelopes for 2011-2012: • Audience success (calculated on total hours tuned) • Original prime time first run • Historic performance (formerly historic access)• Above threshold licensing • Regional licensing • Digital media investmentThe new factor weights are defined as follows: • Original first run is defined as the first airing of a...