TORONTO – Amidst reported declines in television viewership, Groupe Média TFO released "glowing" results for its combined platforms of television, web and social media.
Based in Toronto, TFO is Canada's biggest producer and broadcaster of French educational content. After a commitment to focus along the lines of youth-education, society and arts & music, the company reported television audience increases of 125% between Fall 2013 and Fall 2012.
Other highlights include:
– 130% increase in web traffic: 1,234,640 pages viewed in 2013 vs. 538,381 in 2011;
– 130% increase in time spent online: 7 minutes and 46 seconds in Fall 2013 vs. 3 minutes and 32 seconds in Fall 2012;
– 263% increase in Mini TFO, educational programming for pre-schoolers (aged 2 to 6): 3,066,148 views in October 2013 vs 845,178 in October 2012;
– 360% increase for Groupe Média TFO's corporate YouTube channel: 594,568 views in September 2013 vs. 129,483 views in September 2012;
– 2234% increase in the number of followers on TFO's social media platforms (Facebook, Twitter and YouTube), Fall 2013 vs. Fall 2012.
“We understand our audiences’ new viewing habits and have responded accordingly”, said Groupe Média TFO president and CEO Glenn O'Farrell, in the company’s announcement.
