ATSC calls for watermarking technologies proposals for future broadcast TV system

WASHINGTON - The Advanced Television Systems Committee (ATSC) has issued a call for proposals regarding audio and/or video watermarking technologies for Automatic Content Recognition to help enable interactive applications and other features of the ATSC 3.0 broadcast TV standard.With ATSC 3.0, interactive applications and other features enhancing audio and video can be made be available by using an Automatic Content Recognition solution associated with transmitted material to identify key aspects of the material (e.g. content identification, content source, current time point in the content, etc.). This will allow the television to access the desired additional functionality via an Internet connection. The...